Most health apps lose users faster than they acquire them. Yours doesn't have to.
AI-powered mobile experiences for health tech teams — before a line of code gets written.
Trusted by teams at
Sound familiar?
You invested heavily in your app. The team is talented. The mission is clear. But users download it, poke around, and disappear.
Your App Store rating drags down every marketing campaign. Support tickets pile up with complaints about confusing interfaces and features no one can find. Meanwhile, your competitors' apps feel effortless.
The technology isn't wrong. The strategy was never right.
Not because you couldn't build. Because you built before you had the plan.
A Real Turnaround
Before
After
App Store rating for a Fortune 500 insurance app. Raised in months, not years.
What happens when you get the strategy right.
Your app becomes the first thing users reach for in the morning. Onboarding just works. Personalization feels tailored. Features that confused people now delight them.
Ratings climb. Reviews shift from "crashes constantly" to "best fitness app I've used." Your retention curve bends the right way — because you got the fundamentals right before writing code.
Get the fundamentals right first.
Every engagement starts with strategy, not code.
Discovery
You get a clear picture of where users are dropping off and why — with a full audit of your experience, competitor analysis, and a map of the strategic gaps in your stack, architecture, and onboarding.
Strategy
A sequenced, prioritized roadmap: tech stack, platform architecture, AI integration, and UX fixes for onboarding and retention. Not a wishlist — a plan with expected outcomes.
Execution
Lead development, augment your team, or hand the roadmap to your engineers. Either way, you're working with someone who's shipped AI-powered apps used by millions and knows how to bridge vision and ship.
What clients say
"Fuad and his team at Anaara took our mobile applications a huge step forward. They revived our Android app, rewrote our iOS app from the ground up, creating a truly responsive and intuitive experience for our users. Fuad's attention to detail, his professional conduct, and commitment to quality helped us to create a better product."
Ramanarayanan Balasubramanian
Product Manager, Envolve PeopleCare
"We found an ideal partnership in Fuad and his team at Anaara. They helped us create customized solutions for our clients, such as a mobile app that allows executives to keep track of network health from anywhere across the globe. Their development prowess was second to none."
Rajneesh Malik
VP of RAN, AMDOCS
You don't have to guess what works.
Decades shipping mobile at scale
Native iOS and Android since the platforms launched. Apps used by millions at Fortune 500s and federal agencies. I've navigated every platform shift — I know what lasts.
Author of the books developers learn from
9+ published books on Kotlin, Jetpack Compose, and mobile architecture through Kodeco — the curriculum other developers learn from.
AI & emerging tech expertise
Wearables, sensor data, AI-powered personalization. The technologies reshaping how users interact with health and fitness products.
Health tech is my domain
Biotechnology and HIV research before software. HealthKit, Health Connect, HIPAA, and the user-motivation patterns unique to health and fitness.
Published Books
Years Native Mobile
Users Served
Enterprise Clients
A closer look at what I do.
Waiting costs you
Lost Users
The users who churn this month aren't coming back. They've already downloaded your competitor.
Damaged Brand
Those 2-star reviews live forever. Future customers will see them before they see your marketing.
Wasted Spend
Every dollar you spend on user acquisition feeds a leaky bucket. You're paying to acquire users your app can't retain.
Team Morale
Your developers know the app has problems. Fixing them energizes teams; ignoring them demoralizes them.
The health tech market is consolidating around teams that got their mobile strategy right. The window is open — but not forever.
Questions you might be asking
"We already have an internal development team."
Great—I'm not here to replace them. I augment and elevate internal teams. I bring outside perspective, specialized expertise, and a fresh set of eyes. Often, I help your existing developers level up through mentorship and knowledge transfer. When I leave, your team is stronger than when I arrived.
"We've already invested so much in our current app."
That investment isn't wasted—it's the foundation. I optimize and improve, not tear down and rebuild. A strategic roadmap identifies the highest-leverage improvements, so you get maximum impact from incremental changes. Sometimes the biggest wins come from the smallest fixes.
"We're not sure what we need."
That's exactly what the roadmapping process is for. You don't need to arrive with a diagnosis. You just need to know something isn't working. I'll help you understand exactly what's wrong, what to fix first, and what it will take to get there.
"We're worried about budget."
Roadmapping is a contained, fixed-scope engagement—not an open-ended commitment. You get a complete strategic document you can execute internally if you choose. Many clients find that the roadmap alone pays for itself by focusing their team's efforts on what actually matters.
Aim past the problem.
My first board break, my instructor said: see the board as a barrier and you'll never break it. See it as a layer of air you're already past — you'll go through effortlessly. He was right. I shattered it into three pieces. Barely felt it.
That lesson shaped how I work with clients. Most consultants focus on the problem in front of them — the bug, the feature, the redesign. I focus on the outcome past the problem. Not "how do we fix onboarding" but "what does it look like when every new user becomes a daily active user, and what's standing between here and there?"
AI is reshaping health tech.
Wearables are mainstream. HealthKit and Health Connect have matured. AI is transforming personalization, prediction, and retention. The teams that aim past today's backlog will define health tech for the next decade.
Strategy, code, and domain — in one person.
Mobile developers are easy to find. Ones who understand health tech deeply are rarer. Ones who started in biotech research, ship apps used by millions, write the books others learn from, and can sit with your founders before a line of code is written — that's rare.
Let's get the strategy right before you build.
Building a health or fitness app and want users to actually stick with it? Let's talk.