Most health tech apps lose users in the first week. I make sure yours doesn't.
I help health tech teams design AI-powered mobile experiences users actually stick with. Before you write a line of code, I work with founders and product leads to get the fundamentals right: tech stack decisions, platform architecture, and the UX that solves onboarding and retention.
Trusted by teams at
Sound familiar?
You've invested heavily in your mobile app. Hundreds of thousands—maybe millions—in development. Your health tech product is solid. Your team is talented. Your mission is clear.
But the strategy was never right.
Your team rushed to build before figuring out what actually keeps users engaged. Now users download your app, poke around for a few minutes, and disappear forever. Your app store rating hovers around 3 stars, dragging down every marketing campaign. Customer support tickets pile up with complaints about confusing interfaces, mysterious crashes, and features no one can find.
Meanwhile, your competitors' apps feel effortless. Their users check in daily. Their reviews glow. Their retention curves climb while yours flatten.
The technology isn't wrong. The strategy was never right—and every month you delay fixing it, you're hemorrhaging users you'll never get back.
Not because you can't build. Because you built before you had the right plan.
Average App Store Rating
What happens when the strategy is right.
Your app becomes the first thing users reach for in the morning. Onboarding flows so smoothly that users complete it without thinking. AI-powered personalization makes every experience feel tailored. Features that used to confuse people now delight them.
Your 3-star rating climbs to 4.5, then 4.8. Reviews shift from "crashes constantly" to "best fitness app I've ever used." Customer success stops fielding complaints and starts sharing testimonials.
Your app isn't just functional anymore—it's the reason customers choose you over competitors and stay loyal for years. Because you got the fundamentals right before writing a line of code.
Get the fundamentals right first.
Every engagement starts with strategy—not code. I work with founders and product leads to make the decisions that determine whether users stay or leave.
Discovery
We start with the questions your team should have answered before writing a line of code. I audit your current experience, analyze your competitors, map user drop-off points, and identify the strategic gaps in your tech stack, architecture, and onboarding flow.
Strategy
I synthesize everything into a clear, prioritized roadmap — covering tech stack decisions, platform architecture, AI integration opportunities, and the UX changes that will solve onboarding and retention. Not a vague list of "nice to haves," but a sequenced plan with expected outcomes.
Execution
Whether you want me to lead development, augment your team, or hand off the roadmap to your internal engineers, I'll ensure the strategy translates into a product users actually keep. I've shipped AI-powered apps used by millions — I know how to bridge vision and implementation.
What clients say
"Fuad and his team at Anaara took our mobile applications a huge step forward. They revived our Android app, rewrote our iOS app from the ground up, creating a truly responsive and intuitive experience for our users. Fuad's attention to detail, his professional conduct, and commitment to quality helped us to create a better product."
Ramanarayanan Balasubramanian
Product Manager, Envolve PeopleCare
"We found an ideal partnership in Fuad and his team at Anaara. They helped us create customized solutions for our clients, such as a mobile app that allows executives to keep track of network health from anywhere across the globe. Their development prowess was second to none."
Rajneesh Malik
VP of RAN, AMDOCS
I've seen what works, what fails, and why.
Decades shipping mobile at scale
Building native iOS and Android apps since the platforms launched. Shipping award-winning apps used by millions at Fortune 500 companies and federal agencies. I've navigated every platform shift — I know what lasts and what doesn't.
Author of the books developers learn from
9+ published books on Kotlin, Jetpack Compose, and mobile architecture through Kodeco. I don't just write code — I write the curriculum thousands of developers use to level up.
AI & emerging tech expertise
Specializing in wearables, sensor data, and AI-powered personalization for health tech. I help teams integrate the technologies that are reshaping how users interact with health and fitness products.
Health tech is my domain
I started in biotechnology and HIV research before moving into software. I understand HealthKit, Health Connect, wearable integrations, HIPAA compliance, and the user motivation patterns unique to health and fitness apps.
Published Books
Years Native Mobile
Users Served
Enterprise Clients
A closer look at what I do.
The cost of waiting
Lost Users
The users who churn this month aren't coming back. They've already downloaded your competitor.
Damaged Brand
Those 2-star reviews live forever. Future customers will see them before they see your marketing.
Wasted Spend
Every dollar you spend on user acquisition feeds a leaky bucket. You're paying to acquire users your app can't retain.
Team Morale
Your developers know the app has problems. Fixing them energizes teams; ignoring them demoralizes them.
The health tech market is consolidating around the teams that got their mobile strategy right. The window is open—but it won't stay open forever.
Questions you might be asking
"We already have an internal development team."
Great—I'm not here to replace them. I augment and elevate internal teams. I bring outside perspective, specialized expertise, and a fresh set of eyes. Often, I help your existing developers level up through mentorship and knowledge transfer. When I leave, your team is stronger than when I arrived.
"We've already invested so much in our current app."
That investment isn't wasted—it's the foundation. I optimize and improve, not tear down and rebuild. A strategic roadmap identifies the highest-leverage improvements, so you get maximum impact from incremental changes. Sometimes the biggest wins come from the smallest fixes.
"We're not sure what we need."
That's exactly what the roadmapping process is for. You don't need to arrive with a diagnosis. You just need to know something isn't working. I'll help you understand exactly what's wrong, what to fix first, and what it will take to get there.
"We're worried about budget."
Roadmapping is a contained, fixed-scope engagement—not an open-ended commitment. You get a complete strategic document you can execute internally if you choose. Many clients find that the roadmap alone pays for itself by focusing their team's efforts on what actually matters.
Why now. Why me.
In my first board break, my instructor told me something I've never forgotten: if you think of the board as a barrier, you'll never break it. But if you see it as a layer of air — something you're already past — you'll pass through it effortlessly. He was right. I didn't just break the board. I shattered it into three pieces. I barely felt it.
That lesson reshaped how I approach everything — including how I work with clients. Most consultants focus on the problem in front of them: the bug, the feature request, the redesign. I focus on the outcome past the problem. Not "how do we fix onboarding" but "what does it look like when every new user becomes a daily active user — and what's actually standing between here and there?" When you aim past the board, the board stops being the obstacle.
AI is reshaping health tech. Most teams aren't ready.
We're at an inflection point. Wearables have gone mainstream. Health Connect and HealthKit have matured. AI is transforming how apps personalize, predict, and retain users. The teams that aim past today's feature backlog and toward the platform shift happening right now will define health tech for the next decade. The window is open — but it won't stay open forever.
Strategy + code + domain expertise. In one person.
Finding a mobile developer is easy. Finding one who understands health tech deeply is harder. Finding one who started in biotechnology research, has shipped apps used by millions, writes the books other developers learn from, and can sit with your founders to get the strategy right before a line of code is written — that's rare. I'm not a contractor you hire to write code. I'm the strategic partner who aims past the sprint and toward the outcome your business actually needs.
Let's get the strategy right before you build.
If you're building a health or fitness app and want to make sure users actually stick with it, the first step is a conversation.